We sell more Ram trucks than most other dealers in West Michigan. Battle Creek is relatively small compared to Grand Rapids and Kalamazoo, yet we still sell more new Ram trucks than any other dealer in the region.
THE RIGHT PAYMENT
THE PAYMENT YOU WANT WITHOUT ALL THE GAMES
When we changed our sales model years ago, we implemented true financing. With true financing, you get the rate the lending institution is offering without any additional markup from our finance department. No games and no hassles, real financing at the rate the bank is offering.
Henkel Auto is the exception, not the rule. True financing is rare in the auto industry, many dealerships know they can upcharge on auto loans. Henkel Auto is not interested in making money off car loans, our business is getting people the right car with the right price.
Most car buying surveys have shown that car buyers find the financing experience to be the most stressful part of the vehicle purchase. We could not agree more. Any dealer that uses loan markups is sure to end up battling with customers. Unfortunately, slower volume dealers often see the financing as part of their profit margin.
While other car dealers continue to play financing games, we continue selling cars and trucks.
WEST MICHIGAN'S IN STOCK RAM DEALER
CHANGING HOW NEW & USED CARS ARE SOLD
When you contact us with a question, we will give you the answer. So many auto dealers are still unwilling to answer simple questions over the phone or via email. They want to lure you in, we sell on price and selection, not pressure.